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Oct 12, 2025
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MRKT 407 - International Marketing
3 Credit(s)
An investigation of the influence of global economic, cultural, political, and infrastructural forces on marketing strategy for the international, multinational, or global firm. A case approach will be used to study the problems and techniques of international marketing strategy development and implementation.
Prerequisite(s): MRKT 220 and MGMT 307 .
Course Frequency: AN
Grading Method: Student option.
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