ORGL 535 - Customer Engagement in Sport

3 Credit(s)

Focused on enhancing fan experiences and driving revenue growth, this course explores strategies for effectively engaging and retaining customers in the sport industry. Students will examine marketing techniques, digital engagement platforms, and fan loyalty programs tailored to the unique characteristics of sports consumers. Through case studies and experiential projects, participants will develop comprehensive customer engagement plans to cultivate strong fan relationships and maximize organizational success.

Prerequisite(s): GRAD 500 and ORGL 504 or permission of program director.